Current - #8 of Leading Corporate Public Relations Agencies

Current

Current is involved with creating genuine connections between people and brands in order to change behavior or attitude towards a brand and also to improve on a brand. In this modern age, people are living lives and not lifestyles. Lives are unique, personal and real. Lives have no style. Current professionals believe that effective marketing is telling brand stories that connect and reflect people's life stories. Realistics is the basic approach used by Current. Realistics is a strategy used to gather insight and data to get a real life picture. Current gathers information through asking personal questions. To determine a person's experience with a particular brand, Current will examine their childhood memories about the brand, present feelings about the brand and future expectations with regards to the brand. Current then combines these findings with information from focus groups, psychographic research and other data to get insights on how people tolerate and interact with particular brands.