Unlike some firms that try to offer a broad range of services, SSPR maintains a public relations focus. This focus allows the firm to better craft stories that help its clients to control the narrative on a particular subject. Despite this public relations focus, this U.S.-based firm still invests ample time in other media forms. As it crafts a specific message, SSPR ensures that its approach incorporates a variety of different methods, like social media, web content and even marketing events. With each of these services, SSPR attempts to maintain a consistent message through reports and research, thought leadership and crisis communications. This helps their clients to ensure that
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