Current is a public relations company with a distinctly different approach to getting results in an increasingly competitive marketplace. Instead of using more esoteric strategies, the intelligent team at Current prefers to pursue more practical results based in the real world as it is unfolding. The gregarious group at Current believes that companies receive the best long-term results by connecting with customers on a deep and genuine level. Once these relationships are created, they are much more fruitful for both parties than a more tenuous connection. In fact, Current even has its own unique approach to gathering data. Referred to as Realistics, these numbers are able to reveal the real people behind each demographic.
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