Chicago is home to one of the industry’s best public relations firms in Walker Sands. They have been raising communication standards for over a decade with a focus on social and digital landscapes. Clients are the beneficiary with a media relations paradigm that is consumer focused. A category called blogger relations is an example with seeding to get the word out about product launches that traditional media may miss. Some tactics used to gain visibility include scheduling speaking engagements or submitting nominations for products. Awards and events are a brand's chance to shine without appearing boastful. Consumers will see a compassionate and thoughtful approach that builds loyalty. Crisis management is a critical area for brands so Walker Sands addresses it with the same level of consumer conscientiousness to soften the blow and change the narrative. Outreach to media and other third-party influencers are all included in a winning strategy.
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