Current could be and often is considered the best public relations company. With a unique approach to PR, clients receive results they cannot realize elsewhere. The firm starts out by gathering data and insights into a client's brand after challenges are identified. Current strives to find out what experiences real consumers have with a given client. From there, a goal in the form of a story is concocted to frame a path to success. At that point, Current goes to work and builds a new story for each client. This story includes targeted PR campaigns in order to raise brand awareness. An integrated marketing effort is then implemented to turn that story and positive PR into tangible results. Therefore, clients of Current can improve their existing brand or craft an entirely new story for a brand. Such goals require precision and expertise, two things that Current's team excel at today.
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