Shift Communications focuses on data-driven public relations. This allows the company to track and determine the impact of its work and how successful it is at reaching a specific audience. This more mathematical approach does not, however, limit Shift Communications to only traditional PR efforts. The company not only handles public relations and marketing work for its clients, but it also develops social media strategies, promotional events, infographics, and digital marketing. Unlike some firms that specialize in a particular field, Shift Communications is a generalist firm, working with clients in diverse fields who may be small businesses, non-profits, or large corporations. The company has even worked with app developers looking to launch and promote their new app.
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