Getting the right message out can sometimes be difficult for companies. The reason is that in a sea of other possible bits of information, the way the story is presented may not capture the attention of an all-important gatekeeper. That's why companies hire Solomon McCown to avoid that potential abyss. The range of companies that make up the client list for Solomon McCown span from those whose image is firmly entrenched in the American psyche to those who are in the early days of making their impact. The specific focus of those companies is narrowed to those in health care, real estate and housing, financial services and education. That compact group allows for greater concentration in assessing trends and issues that affect the individual sectors. While Solomon McCown has a background in the old-fashioned methods of public relations, their talents are adept enough to embrace the burgeoning world of digital.
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