Public relations firm Schneider Associates use their proprietary Launch strategy to build awareness and create engagement with consumers for their client's products and brand. Launch incorporates integrated media, which takes advantage of distributed influence, to tell a client's story. Every client receives a tailored PR strategy, based on their industry, desired audience and goals. Tactics used by Schneider Associates might include social gaming promotions, Twitter parties, influencer marketing, native advertising or a combination of traditional and innovative strategies that sets the PR firm apart from the competition. Schneider Associates CEO Joan Schneider has over 30 years of experience representing real estate, education, corporate and consumer clients. Widely quoted in the media, Schneider has authored numerous books and serves as the lead strategist to the firm's top clients.
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