There is a lot of expertise needed to break through the noise in consumer audiences. Brands need a firm like 360 Public Relations to do just that with compelling narratives that inspire markets. They have been developing processes to move clients ahead with 360 Crowd for digital and social media. Another example is 360PR MomSquad for reaching the lifestyle markets with moms and dads driving engagement and conversations. They have partnered with freelance and bloggers in this space to reach more diverse groups. Brands that are trying to grow market share will find this a refreshing tool along with the social media product that uses experiential design with email and website marketing tactics. Consumers are drawn to the viral messaging for online events through mobile strategies. Search marketing is another innovation that complements video production tactics. Brands become influencers through grassroots seeding, op-ed writing, digital ad placement and cutting-edge content narratives.
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