Exponent - #2 of Top Public Relations Firms

Exponent

Exponent is a Minneapolis-based public relations firm that provides digital marketing services, runs website analytics, and engages audiences and influencers on social media for its clients. Its portfolio includes PR work that was committed for high-profile clients such as General Mills and Florida's Natural, and its website explains the procedures it carried out in order to address these clients' needs. In the case of Florida's Natural, Exponent assembled a formally named group of Internet bloggers whose content would raise awareness about the orange juice brand and stimulate its inclusion in the lifestyles and nutrition habits of Americans by sharing recipes for dishes where the beverage would fit well as a matching drink. Despite listing only six staff members on its website, Exponent's procedure of fostering belief in its clients' brands earned it several awards for its creative work in public relations and the tangible benefits that work has had.