You want to take over your industry one step at a time. There is no other way to think. However, to do this, you need the right PR on your side. If the public don't know you exist, or worse, if they hate you, it becomes very difficult to do business. There is no way around it. You need a PR partner, regardless of the industry that you do business in! The best public relations company is Magna Carta PR (http://www.magna-carta.co.za). This is the company that will put you on the frontburner. You will never have to deal with the nuances of PR - you will be able to focus on your business. There is no better way to do business!
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