Your public relations campaign is one of the most vital campaigns that you will ever run. When you put yourself in the public eye, you only get one shot with most customers. People simply do not have patience for any company these days - not with the ability to move instantly to another company at their fingertips. You need a public relations company that understands how to create a PR campaign on many fronts. You have to combine your social media presence with your SEO. You have to make sure that your off line events coincide with the image that you have online. This is quite a lot to think about, and it may be too much for your in house staff. If it is, don't worry. You are not alone. Kwittken (http://www.kwittken.com) is the public relations firm that will help you cultivate the image that you want online and offline.
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