Promotion and publicity constitute the life blood of the fashion industry. The very aim of the latter is to shape, mold, and direct public opinion. The work of fashion must not only go into the production of specific items of clothing; it must also go into creating a general feeling and sentiment about them. Celebrity photos, red carpet arrivals, award shows, talk shows and other VIP events always feature individuals sporting the latest in fashion design, and this more than anything gets people who care about such matters engaged and curious enough to start shopping. If you are in the fashion design industry you should work with a professional public relations company to take full advantage of the fact that your clothes are being shown and worn. You have achieved much in style and elegance. It is now time to show the world what you have done by working with a PR company that knows how to get the most favorable images of your clothes into the public sphere.
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