Modern public relations requires a multifaceted approach, and Exponent has crafted a winning five-tier system to inspire markets to believe in their clients' businesses and brands. Exponent knows that actions, not words, create reputations. The firm has built its flawless reputation on that principle and helps its clients to act in ways that generate good publicity. By building values at the foundation of a business, Exponent can bring a brand's value to life in a sincere way that resonates well with the public. Exponent makes converting employees into brand advocates a priority, giving clients a powerful PR team that extends beyond the Exponent's services. Knowing that nontraditional news sources captivate a growing part of society, Exponent works hard to cultivate relationships that can leverage social media and other online resources to identify and recruit influencers and to spread brand awareness.
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