Affect - #20 of Best Public Relations Businesses

Affect

Using the power of the media keeps brands relevant and in-front of the consumer. The core value of Affect is developing a relationship through a strong strategy of industry engagement. They focus on trends within the client’s industry while looking for ways to leverage it. This leads to blogger relations with seeding, strategic placement, product and service reviews, and scheduling radio tours. A forte is story hijacking to shape the desired narrative of the brand. Clients have control with a competitive edge on content syndication, editorials, and more. Launch kits are customized to the brand and vision for the campaign. They include bios of executives, story matrix, and industry trend IDs. The editorial desk, crisis center, industry analyst bureau, and ROI center are more comprehensive PR services that deliver for the brands in their portfolio. When there is a need for a spokesperson or contract negotiations, Affect can make it happen as well.