Veritas is a public relations company focuses on finding the right people who are ultimately going to provide a credible word-of-mouth about the company. It is also a goal to find the right people who are going to have a direct influence over your target consumer. By finding a distinction between the influencers and those who are naysayers, the company is able to utilize this information so that they can reduce the chances of a negative conversation and manage issues more effectively. This company focuses on four pillars. These four pillars that the company places a strong emphasis on include identify, multiply, amplify, and protect. By following these four pillars, Veritas is able to better serve their clients.
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