Diversity is an increasing part of any public relations campaign, encompassing a need to address multiple demographics. That sort of understanding can sometimes be difficult to accomplish without the type of staff that has lived the type of experiences that are represented. Such mistakes become obvious when a campaign is unveiled and such staffing has been ignored. That's not the case with Kwittken, which knows how different markets operate and how different forms of communication work better with some of those demographics. That's why countless major companies have invested their time, money and faith in a company that knows how to merge together all the right concepts. Even without that cavalcade of major firms, more testimony as to Kwittken's value can be presented by noting the prestige that its gained in recent years. Back in 2013, they were ranked as the second fastest growing PR firm in the United States
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