Since 2001, The Octopus Group has made it one of their key tenets to build brand awareness for clients that results in leads for clients and eventually sales that end up benefiting the organization's bottom line. Accomplishing this means that the talented staff has to be able to craft an engaging storyline that finds a way to connect with the targeted audience. Showing a knack for getting key media personnel to follow their lead allows Octopus to develop long-term connections with them, which translates into a similar bonding with clients. Focusing primarily in the tech world allows them to work within a specific framework and used that familiarity to gain greater awareness with what works. The ultimate message that's delivered comes about because of the talents of various Octopus staffers that can gather the proper research, produce content and quickly adapt to any changes that take place along the way.
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