As far as your public relations is concerned, you should not be handling it in house. This has to be the worst way to handle your public facing persona! There is nothing worse than spending all of your time making a great product only to lose your momentum because of a bad commercial in the media or a negative news story that keeps customers away from your business. Take care of this by not taking care of it - make sure that you outsource your public relations to a true professional company in your area. When you are ready to take your PR to a truly professional level, then you should definitely call or email the great team of people who work at Trier & Co (http://www.triercompany.com/). Trier & Co (http://www.triercompany.com/) has what it takes to make sure that you can compete with anyone else in your industry from top to bottom.
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