One of the most frequent mistakes that many companies make is reading their own press clippings and resting on their own laurels. Brushfire Inc. does not do that and will not allow you to rely on outdated approaches as one of their clients. The company is always looking to find a way to be a leader in the public relations industry instead of following the curve. This is why Brushfire Inc. hires professionals from a wide variety of backgrounds. There is always a different angle that can be used to approach a marketing challenge. Using what worked just six months ago in the industry might mean that you are using a marketing approach your potential clients are bored of. Working with an entire team of professionals at Brushfire Inc. allows you to feel comfortable that all avenues have been explored for your marketing needs. Be a leader, not a follower.
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