Since it first opened in 1979, Makovsky's designation as a public relations firm has been just a part of the overall communication package that the company offers. However, within the PR context, a vibrant sense of collaboration abounds for all who offer their skills to a client. That willingness to work together is because a culture was established in which individual talents are recognized and incentives are proffered for those employees. The ultimate beneficiary of these concepts is the client, since they have someone who's attentive to their needs and has the talent to help an idea come to fruition. In the more than three decades in this business, Makovsky has embraced new technologies all along the way. That's why it currently makes a point to shape many of its messages within the framework of areas like social and digital media, since they stay on top of all lucrative trends.
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